We’re on a Mission to Get Every Israeli Soldier Exactly What They Need.
How It Started
When the war erupted, we sought the most impactful way to help Israel from the United States.
Gili was stuck on a visit from Israel with her brother, Dori. Israeli native Oran wanted to fly to Israel and serve but his American wife, Silvi, thought they should help from NYC.
We hopped on a Zoom and discussed the urgent messages we were receiving from friends on the frontlines in need of critical supplies.
We decided to build our own nimble operation, leveraging our entrepreneurial backgrounds and Israeli startup experience. Within 48 hours, we mobilized volunteers worldwide to build a full-scale supply chain from scratch.
Our Leadership
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Oran Goldberg
Manages a $4M book of business at Israeli tech startup, Yotpo. Previously founded Forward Socks, a buy-one-give-one sock company for lone soldiers.
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Gili Fleekop
Owns Pink Chili, a TikTok marketing agency based out of Tel Aviv. Previously led social media marketing for the largest IPO in Israeli history at ironSource.
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Silvi Specter
Heads her own marketing consultancy for early-stage startups. Previously an early employee at the fastest-growing Israeli tech startup, Lemonade.
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Dori Fleekop
Building a tech platform that will empower small brick and mortar businesses. Passionate restaurant operator and entrepreneur for the last 4 years.
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Arielle Katz
Works at Google as a scaled ops training manager in Trust & Safety. Previously helped establish and grow learning & development at Horizon Media.
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Ceren Meir
Works at an Israeli startup as an HR Operations Specialist. Previously served as an HR Officer in the IDF Logistics Headquarters.
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Daniil Chernov
Leads a data team at Wix, an Israeli publicly traded company . Founded and led The Reboot Startup Nation, which is a community of tech immigrants to Israel.
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Eden Tzoubari
Senior Associate on the investments team at VC Fund iAngels. Previously worked on high-profile capital raises and M&A transactions at Citigroup and Poalim Equity.
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Estee Rebibo
Leads product at a seed-stage startup. Previously an investor at an Israeli VC and a software engineer at Goldman Sachs and Flatiron Health.
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Fabio Zon
Develops plant-based meat alternatives at Chunk foods. Previously worked in diverse roles, from due diligence and artificial skin research to carpentry.
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Jonathan Swill
Biomechanical Engineer pursuing a Masters and PhD at Columbia University, with a focus on Living Joint Replacements. Previously an Engineering Project Manager.
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Julia Resnik
Manages 45 global artists, bringing their work to larger audiences via brand partnerships. Previously developed programming for Planned Parenthood.
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Kevin Kassel
Advises startups and nonprofits. Previous founder and CEO of Aqus, creating water filters for humanitarian orgs, governments, and low-income individuals.
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Leah Schwartz
Leads strategic innovation partnerships with global multinational corporations at SOSA. Previously built customer operations and core processes at Zirra.
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Madeline Schonberger
Third-year law student at Temple Beasley, focused on data privacy and employment law. Previously co-founded Forward Socks with Oran Goldberg.
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Marina Slutzky
Operations Associate at OurCrowd, Co-founder of Reboot LatAM in Israel, and mentor for BioTech startups in Argentina.
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Moi Mendel
Consults with brands and startups in the food and beverage space. Previously worked in marketing and media at American Express.
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Noa Horenstein
Naturopath, herbalist, and aromatherapist based in Tel Aviv. Previously received a degree in Naturopathy from Broshim Campus School of Complementary Medicine.
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Ori Pickelny
Associate at Leumi Partners' investment team, Bank Leumi's investment fund. Previously a senior associate at KPMG's deal advisory department.
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Yael Green
Serves as the Director of Internship and Placements at Destination Israel. Works as the Executive Assistant for Operation Embrace.
Get in Touch
Looking to request supplies, get involved, or learn more about us? Fill out this form and we’ll get back to you shortly.
